Hey Local Business Leaders, Team Wasabi here with tips that will help your business stand out in your local area!
In today’s digital world, standing out locally is more important than ever. Your potential customers are searching online right now for products and services near them. Is your business showing up? Or is it getting lost in the crowd?
At Team Wasabi, we specialize in adding that extra “kick” to your digital marketing strategy to get you noticed. One of the most powerful ways to do that locally is through Local Search Engine Optimization (Local SEO).
If Local SEO sounds intimidating, don’t worry. Here are some essential tips to spice up your visibility in your hometown:
1. Master Your Google Business Profile (GBP)
- Claim & Verify: This is non-negotiable. Make sure you own and have verified your GBP listing.
- Complete Everything: Fill out every section thoroughly – accurate address (NAP: Name, Address, Phone), hours, services, categories, attributes (like wheelchair accessibility, Wi-Fi).
- Add Photos & Videos: Showcase your business, products, team, and location. Keep it fresh!
- Utilize Google Posts: Share updates, offers, events, and news directly on your profile.
- Encourage & Respond to Reviews: Positive reviews are gold. Actively request them from happy customers and respond professionally to all reviews (good and bad).
2. Target Local Keywords
- Think about what local customers are typing into Google. Include terms like the name of your town, your county, nearby landmarks, or specific neighborhoods in your website content, page titles, and descriptions where relevant (e.g., “plumber near ,” “best coffee near the Waterfront”).
3. Ensure NAP Consistency
- Your Business Name, Address, and Phone number (NAP) should be identical across your website and all major online directories (Yelp, Bing Places, industry-specific sites). Inconsistencies confuse search engines.
4. Build Local Citations & Links
- Get listed in reputable local and industry directories. Consider joining your local Chamber of Commerce or other local associations that offer online directories. Seek opportunities for backlinks from other local websites.
5. Optimize Your Website for Local Search
- Include your location clearly on your site (contact page, footer).
- Create location-specific service pages if you serve multiple areas.
- Ensure your site is mobile-friendly, as many local searches happen on the go.
Ready to Turn Up the Heat?
Implementing these Local SEO basics can significantly boost your visibility to potential customers right here in your town. It takes consistent effort, but the results are most definitely worth it.
Feeling overwhelmed or want to accelerate your local growth? That’s where Team Wasabi comes in. We specialize in helping businesses like yours craft and execute digital marketing strategies that deliver real results.
Contact Team Wasabi today for a free consultation if you are ready to spice up your local presence!